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Shemakes.eu: promoting innovators in the sustainable fashion industry


matrix is ​​responsible for reputation management in the EU-funded project

Adriana Cabrera leitet das projekt shemakes.eu bei der matrix

Inspiration, skills and networks - all of this should be achieved by female innovators in the sustainable fashion industry shemakes.eu received, a two-year project funded by the European Union. The initiative has been committed to better career prospects and more influence for women in the textile and clothing industry since the beginning of 2021. matrix is ​​part of the international consortium, which consists of ten partners in seven different countries. "We want to recognize women as active doers and entrepreneurs so that they can make their contribution to textile, material and technology development," explains Adriana Cabrerawho heads the project at matrix.

The working conditions in the industry are extremely diverse, as is the industry's respect for the environment. Shemakes.eu aims to have a number of concrete impacts on the textile and clothing industry in at least ten European countries and provide a roadmap for policy change so that the project becomes transferable on a larger scale. The vision: a circular, sustainable fashion industry guided by concepts of equality, innovation and openness.

The aim of creating conducive business environments is to enable women to advance to higher professional positions.

For this purpose, shemakes.eu works with a three-pronged approach:

  • Girls and women of different ages experience new ways of learning. They are promoted through hard and soft skills as well as technology.
  • You benefit from specific business support and contacts.
  • You get female role models through inspiring stories.

The potential and strength of the project lie in the multidisciplinary experience and the well-developed network of the partnership consortium. Two existing networks form the core of the community:

  • the Fabricademy, a transdisciplinary course that focuses on the development of new technologies and approaches in the textile industry,
  • TCBL (Textile Clothing and Business Labs), a project and foundation focused on jointly developing test environments for cutting edge innovations in the sustainable and circular fashion industry.

The Fabricademy is used in Germany by Adriana Cabrera who not only works as an innovation consultant and product developer for the matrix, but is also part of the German FabLab movement and a member of the Fab Foundation: “Through our work in the Fabricademy and the TCBL Labs, we see that the perspectives of women and men are changing can change. This change enables them to implement digitization, sustainability and entrepreneurship in a new generation. "

matrix is ​​responsible for reputation management in the project. In order to guarantee best practices in the field of innovation and to implement successful processes, a responsible research and innovation methodology is to be developed on the basis of successful ecosystems. In addition, a community of female role models, leading personalities from research, innovation and business will be built, who will act as ambassadors to spread the knowledge gained and increase the visibility of the project.

Further information on the project can be found here:

Funded by the European Union

This project has received funding from the European Union's Horizon 2020 research and innovation program under grant agreement No 101006203.